Global Digital Loyalty Coordinator

Location: Madrid Headquarters

Category: Marketing

Job Type:

Avolta is the world’s leading travel experience player. With a traveler-centric philosophy and a geographically diverse network, the travel retail and F&B company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Guided by their Destination 2027 strategy and boosted by their recent combination with travel F&B giant Autogrill, the company is well positioned to realise their ambition to create a Travel Experience Revolution through their many locations at airports, motorways, cruise lines, seaports and railway stations amongst others.

Role Profile

As part of the Global Digital Loyalty Team, this role is responsible for creating and delivering compelling member propositions to drive repeat purchase, engagement and customer satisfaction

Key Accountabilities

Define and develop current and future loyalty propositions, balancing customer and business needs
Help shape the customer loyalty strategy in order to increase programme reach and usage
Influence and energise the local operations and other stakeholders around the vision for each proposition
Keep up to date with the latest trends through market analysis, benchmarking and customer insights
Continually review performance of propositions and identify any opportunities for improvement
Work closely with CRM and digital team to ensure any propositions are brought to life in the best way possible, providing clear direction for marketing activations

Person Profile

Experience and Specific Requirements

Previous experience working on loyalty programmes in travel/retail sectors is highly desirable
Experience with end-to-end proposition development, from scoping to implementation
Experience running cross-functional projects in a complex matrix organisation
Able to analyse and manipulate data to create meaningful and actionable insights
Strong communication and presentation skills
> 3 years professional experience

Key Relationships

Global digital team
Regional digital teams
Commercial & category teams
IT, legal, finance, retail ops