Country Digital Loyalty Specialist

Location: United States

Category: Marketing

Job Type:

Avolta is the world’s leading travel experience player. With a traveler-centric philosophy and a geographically diverse network, the travel retail and F&B company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Guided by their Destination 2027 strategy and boosted by their recent combination with travel F&B giant Autogrill, the company is well positioned to realize their ambition to create a Travel Experience Revolution through their many locations at airports, motorways, cruise lines, seaports and railway stations amongst others.

RESPONSIBILITIES

LOYALTY STRATEGY & IMPLEMENTATION

Support the development and implementation of effective Loyalty & CRM strategies to
drive member’s recruitment, engagement and sales across Central America & Caribbean, always accounting for specific local needs and/or requirements
Collaborate with cross-functional teams to align initiatives with overall business goals

PARTNERSHIPS

Identify local/ regional partnership opportunities across the travel ecosystem to improve the loyalty program’s value proposition for customers and enhance their experience, whilst supporting the partner’s business objectives

Negotiate terms, agreements, and incentives with partners
Coordinate for benefits communication to customers (in-shop, online & App)

TRAINING

Train and support operational teams on loyalty program processes

OPERATIONAL SUPPORT

Ensure seamless execution of loyalty initiatives across channels, including:

Activation of in-shop & online communications according to guidelines
Consolidation, investigation, reporting and monitoring for the resolution of issues related to the Loyalty systems, channels & App

E-MAIL MKT & GEO-PUSH:

Plan and implement campaigns for loyalty customers (email, SMS, push) in collaboration with Global and Country teams

PERFORMANCE MONITORING

Analyze customer data to identify local trends, preferences, and opportunities
Monitor Commercial, Loyalty & CRM performance (reports and KPIs), driving insights that can support data-driven decisions aligned to the business goals

WHAT WE ARE LOOKING FOR

Bachelor’s degree in Marketing, Business, or a related field
Proven experience in loyalty program management and CRM (e-mail MKT)
Strong analytical skills, including intermediate/advanced level in Excel (to be demonstrated during the recruiting process)
Proficiency in performance analysis to support data-driven decision-making
Excellent communication and negotiation skills
Familiarity with relevant software tools (CRM systems, analytics platforms, etc.)
Experience with email marketing, SMS and marketing automation initiatives, lead and conversion oriented
Experience in positions with a regional scope (Central America & Caribbean) is a differential
Excellent project management skills and handling multiple projects in an organized and timely manner
Fluent in English & Spanish (written & spoken)

Must be authorized to work in the USA.