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Welcome to DUFRY - global careers

Current opportunities

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Cluster Digital Marketing Manager, Job no. 002489,

About Dufry

Dufry Logo Working as part of the Dufry team is challenging and rewarding. We operate in 5 geographical regions, across 64 countries, with more than 2200 stores. However we operate as one team - "the Dufry team".

To reinforce our team we are looking for:

Cluster Digital Marketing Manager

Job outline


Implement the Digital marketing strategy defined at global level for DUFRY that supports the company's values and vision. lead the implementation of all activities defined in the Annual Marketing Plan with all involved departments.


Integrate loyalty program and partnerships locally


    • Validate loyalty targets. discounts & benefits


    • Find for local benefits and partners for loyalty programs


    • Coordinate and support customer Enrollment & identifying and closing B2B partners

Participate in the definition of e-Commerce strategy& guidelines


  • Supervise customization of the e-commerce catalogue at country level. identifying synergies at cluster al level.


  • Propose and validate the e-Commerce promo & pricing strategy. identifying synergies at cluster al level


  • Support the Integration and development e-Commerce solution with local countries


  • Validate e-commerce targets & objectives

Participate in the definition of Social Media Strategy guidelines


    • Propose agencies


    • Validate Social Media Content /influencers /celebrities I bloggers

Coordinate Apps strategy & solutions


  • Propose Innovation & solution partners

Participate in the definition of guidelines & Platforms for content


  • Validate Content generation


  • Coordinate & Implement Content management

Management, Leadership and HR


  • Proactive in alignment. support and coordination with countries


  • Lead and develop people within the Marketing Community


  • Accountable for reporting results of the Digital implementation to cluster Marketing (Senior) Manager and to Global Marketing Digital and Innovation Head at HO


  • Specific responsibilities as required by direct manager




  • Bachelor's degree or equivalent in Marketing.


  • On line Business or digital related sector with at least 5 years experience in e-commerce online retailer.


  • knowledge of the retail or consumer goods industry. at regional level


  • Desirable: Experience in digital marketing agency (ecommerce social media. digital content...) ideally also in Loyalty programs.


  • Team player
  • Motivator with a proven track record of successfully developing people


      • Strong market and customer focus



                  • Excellent analytical skills



                          Fluent English - written and spoken; other languages would be an asset





                              Job location

                              United Arab Emirates



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